14 Ocak 2013 Pazartesi

JOURNAL SET 2 (MULTI-MEDIA ENTRY)



EFFECTS OF JUNK FOOD ADVERTISING ON CHILDHOOD OBESITY




This video focuses on one negative effect of advertising on children. It states that junk food advertising causes childhood obesity in America and there are almost no advertisements for nutritional food.  In addition, it indicates that some fast food companies deceive children by relating their unhealthy food with active lifestyles and persuade children by having playgrounds at their restaurants. Moreover, it claims that certain junk food products are placed at kids’ eye level in markets.
 I am off the opinion that children are interested in active lifestyles and advertising companies sometimes abuse this interest of children. Almost all advertisements targeting children have active characters especially cartoon characters in order to be more attractive. Children watching them think that they will be powerful and active if they consume the junk food in advertisements because they do not evaluate them critically and they can be persuaded more easily than adults. I think advertising companies should this interest of children by promoting healthy and nutritional food. As a result of this, not only they may still make a profit, but also children consume more healthy products and are protected from obesity and the other diseases it may cause. For example, there was an advertising introducing a milk brand, Sütaş. In the advertisement, cows were flying and it was interesting for children in my opinion. This type of advertisement both provides companies with profit and for children to consume healthy products.
In conclusion, advertising companies should be sensitive to children’s health apart from their profit.

1 yorum:

  1. Dear Zahide,
    Firstly, I can easily say that I liked your multi-media entry very much. It's very informative and striking. Your reasons about obesity are exact evidences, I appreciate with that. I have learned lots of new information about how obesity appears on children. And your solutions are pretty good, indeed. As i understand from your entry, you are supporting the advertisement of healthy products. It's very wise opinion I think. Advertisement means everyting for a product. I liked your approach towards this subject. Secondly, in terms of grammer and vocabulary use, you did it well, too. Your conjunctions are definite and proper. Your sentences are relavent with each other, and your vocabulary is quite adequate. To conclude, I have nothing to say apar from that your entry is very successful.

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