JOURNAL SET 2 SOME EFFECTS OF ADVERTISEMENT

In my opinion, advertising is a double-edged sword. People may buy both the products they need and the things they do not need through advertisements, so they are both beneficial and harmful.

          Firstly, one of the most important advantages of advertisements is that they give information about products to us, so we can remember a product we need and we may have an idea about it thanks to them. However, the aims of the advertisers are to sell the product and make a profit, so they may misrepresent their products and present them as if they were ideal or they may introduce only the good aspects of their products.

Secondly,advertising establishes competition between companies. As a result of this competition, more quality and cheaper products are manufactured. Nonetheless, consumers prefer branded goods because of advertisements although there are the others which are cheaper and more quality. The reason of this is that they do not watch the advertisements of the others in televisions or internet.

   Finally, advertisements enable consumer to be more consciousness. Through advertisements, they may choose the best one for them, because they have already known their options for a product and the qualities of the options. However, advertisements affect people especially children negatively. The children under eight years of age cannot evaluate them critically, so they may easily believe the information which is presented in advertisements.

      In conclusion, advertisements have both advantages and disadvantages, so we should be aware of its benefits and harms, and we should watch them consciously.