ARTICLE ENTRY 2 (MULTI-MEDIA) ADVANTAGES OF INTERNET MARKETING

           The video is about the advantages of Internet marketing. I chose this video because I want to look at the internet from a different perspective. It claims that the internet marketing is easier, faster and cheaper. I want to focus on two advantages of internet marketing.

          The first one is that the internet marketing is easier to reach than television or radio advertising. Today, most of the people in world spend their time on the internet while they are working, studying, watching the news, reading books or even listening to music. Therefore, people are more likely to see the advertisements on the internet. While a person is searching anything or just surfing on the net, he/she encounters a lot of advertisement.  However, in order to reach the advertisements on the television, people need to watch the advertisements, but people generally do not want to watch ads and change the channel when they see the advertisements.

         The other one is that companies may have more potential customer thanks to internet marketing with less money because they do not need to papers. Taking out advertisements in newspaper increases the advertising costs for companies. Moreover, just the people who read the newspaper in which the ads took out can see the advertisements. Therefore, internet advertising is cheaper and more profitable for advertisement companies.

         In conclusion, the internet gives a lot of advantages to us and makes our lives easier.